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BUS-310 Professional Communications

COURSE DESCRIPTION:

The course provides a hands-on, workshop approach to the strategy and practice of effective and appropriate business communications.  Emphasis is placed on producing convincing analytical presentations, written and oral, geared to the needs and interests of the audience.  The course encourages learners to approach the definition of business communications from a broad perspective by exploring the contextual frameworks of the communication processes in organizations and the application of techniques and structures to overcome common organizational barriers to effective communication and interaction.  Learners will analyze, evaluate, formulate and apply the course concepts to a variety of practical organizational processes and activities.  Prerequisite: ENG-101 or NDMU-100 (honors section).  [3 credits]

LEARNING OBJECTIVES:

  1. Demonstrate sound judgment about the medium, tone, and style appropriate for communicating different types of messages to a range of audiences.
  2. Apply analytical and editing skills through the application of proven business communication strategies and techniques. 
  3. Demonstrate written and oral presentation skills through the development of a number of written communication mediums and through the development and delivery of a number of oral presentations. 

COURSE REQUIREMENTS:

  1. Analysis of self-assessments   
  2. Article summary paper and presentation    
  3. Tests (two)                                            
  4. Reflection Papers                     
  5. Semester project and presentation (team project)

REQUIRED/RECOMMENDED TEXTBOOK(S) OR MATERIALS:

Access the bookstore website at www.ndm.bncollege.com  for textbook information.

OTHER COURSE INFORMATION:

  • Assignments and/or chapter(s) being discussed on the first day of class are indicated in the course syllabus found on the Joule course site and require reading/completion prior to coming to class.