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BUS-310-20, Professional Communications (SP14)

INSTRUCTOR: Barbara M. Paul

SCHEDULE/DAY/TIME: T1/Wednesdays/6:00-9:30 – January 29, February 5, 12, 19, 26, March 5, and 19

CONTENT:

This course is intended to provide the student with a hands-on approach to the strategy and practice of effective and appropriate business communications.  The emphasis is on convincing, analytical presentations, written and oral, geared to the needs and interests of the reader.  The student will gain practice in writing a variety of business communications, as well as the basics of effective oral communication.

LEARNING OBJECTIVES:

1. To enable the student to make sound judgments about the medium, tone, and style appropriate for communicating different types of messages to a range of audiences.

2. To develop the student’s analytical and editing skills through the application of proven business communication strategies and techniques. 

3. To enable the student to develop written and oral presentation skills through the development of a number of written communication mediums and through the development and delivery of a number of oral presentations. 

METHODS:

Class time will be devoted to lecture, class discussion, and group activities.  In the learning groups, students will have the opportunity to discuss specific questions and practical applications of the general information received through the lectures and readings.  Students are encouraged to ask questions and participate.

REQUIREMENTS AND ASSIGNMENTS:  

1. Participation - 50 points

2. Article summary - 200 points

3. Article summary presentation - 25 points

4. Quizzes (2 @ 100 points each) - 200 points

5. Group presentation on assigned chapter - 175 points

6. Group chapter PPTs - 50 points

7. Semester Project (250 points) and presentation (50 points) - 300 points

REQUIRED TEXT(S) OR MATERIALS: 

Business Communication Today, 12th Edition, Courtland L. Bovee and John V. Thill.  Pearson/Prentice Hall. Student Value Edition.  ISBN 978-0-13-2972017.

RECOMMENDED READINGS OR MATERIALS: 

Rules for Writers, 7th edition, Hacker, Diane.  Bedford/St. Martin’s.  ISBN 978-0-312-64795-7

READINGS AND/OR ASSIGNMENTS For Completion PRIOR TO THE FIRST CLASS:    

Complete the Diagnostic Test of English Skills found on page H-1 and Read Chapters 1, 2, 3, 4, 5, and 6 of Business Communication Today in preparation for the first class.