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BUS-432-20, Advanced Business Policy (FA14)

INSTRUCTOR: John D. Pollard, Associate Faculty and Director, Leadership in Action Program. Office: (410) 532-5596; Email: JPollard@ndm.edu.

SCHEDULE/DAY/TIME: T2/Saturdays/8:30 -11:15 a.m., in Fourier Hall 214, on the following days: 10/25; 11/01, 8, 15, 22; 12/06, 13.

CONTENT:

Advanced Business Policy is an exciting, challenging course that focuses on how firms formulate, implement, and evaluate business strategies. It will give students the opportunity to discuss, evaluate and use key data that will enable them to make important strategic business decisions on a timely basis. We will do this through readings, analyzing tools from the text, preparing and evaluating actual case studies, and challenging each other in class and small group discussions. This is a “web-enhanced” course that makes minimal use of on-line material.

LEARNING OBJECTIVES:

In this course, students will: Recall other relevant course concepts as appropriate in understanding the full spectrum of issues surrounding business policy decisions; understand and apply learned strategic management concepts to actual case situations; and evaluate, determine and construct appropriate strategic management planning recommendations and protocols to selected organizations.

METHODS:

A variety of instructional techniques will be employed, including but not limited to: class discussions, small group discussions, lectures, structured exercises, written analytic papers, and case study analyses.

REQUIREMENTS AND ASSIGNMENTS:

Value chain analysis, 15%; Written case study assignments, 40%; Group Case Study and Peer Evaluation, 25%; In-class Assessment Exercise, 10%; and Class participation, 10%.

REQUIRED TEXT(S) OR MATERIALS: 

David and David, “Strategic Management: A Competitive Advantage Approach, Concepts and Cases,” 2015, 15th Edition, Pearson Pubs, ISBN-13 978-0-13-344479-7.

RECOMMENDED READINGS OR MATERIALS: 

Regular reading of the Wall Street Journal is recommended.

READINGS AND/OR ASSIGNMENTS TO BE DONE PRIOR TO THE FIRST CLASS: 

Please read Chapters One and Two in the text.