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BUS-432-20, Advanced Business Policy (SP13)

INSTRUCTOR: John D. Pollard

SCHEDULE/DAY/TIME: SEM/Tuesdays/6-8:45 p.m., 01/29/2013-05/07/2013

CONTENT:

Advanced Business Policy is an exciting, challenging course that focuses on how firms formulate, implement and evaluate business strategies. This course will give students the opportunity to discuss, evaluate and use key data that will enable them to make important strategic business decisions on a timely basis. We will do this through readings, analyzing tools from the text, preparing and evaluating actual case studies, and challenging each other in class and small group discussions. This is a “web-enhanced” course that makes minimal use of on-line material.

LEARNING OBJECTIVES:

At the end of the course, students will be able to:

-describe the strategic management process; describe how to conduct internal and external strategic audits;

-discuss the importance of strategy implementation and how it can contribute to competitive advantage;

-describe a practical framework for evaluating strategies; apply the strategic management process to business problems.

METHODS:

This course will use lecture, small group discussion, assigned independent and group research projects, and actual case studies to bring home the course content and companion concepts.

REQUIREMENTS AND ASSIGNMENTS: 

The course consists of the following requirements: class participation (10%), independent internal assignment (15%), two independent case study assignments (20% each), group case study and peer evaluation (25%), and an in-class assessment exercise (10%).  The grading scale is: 93-100%--A; 88-92%--B+; 81-87%--B; 76-80%--C+; 70-75%--C; 60-69%--D; Less than 60%--F.

REQUIRED TEXT(S) OR MATERIALS: 

The required text for this course is: David, Fred R. (2013) Strategic Management: Concepts and Cases, (14th edition), Prentice Hall, ISBN-13: 978-0-13-266423-3.

RECOMMENDED READINGS: 

Regular reading of the Wall Street Journal.

READINGS AND/OR ASSIGNMENTS TO BE DONE PRIOR TO THE FIRST CLASS:  

Please read Chapter One in the text and complete the Assurance of Learning Exercise 1D and be prepared to discuss it in class.