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COM-430-20, Strategic Communication (FA14)

INSTRUCTOR: Professor Tracy K. Imm, ABC, APR

SCHEDULE/DAY/TIME: Semester/Saturday/12 pm – 2:45 pm, 09/06/2014-12/13/2014

CONTENT:

Serves as a capstone course for the Corporate Communications program; requires students to apply their knowledge from the program’s core subjects in the analysis of communication, technology, and business problems reflected in case studies of specific organizations.

LEARNING OBJECTIVES:

1. To integrate your knowledge of all aspects of communications (to include internal communications, marketing, public relations, digital communications, social media, and crisis communications) so that you can develop and execute a strategic communications program.

2. To advance your overall knowledge in the area of strategic corporate communications by learning how organizations in the real world operate.

3. Prepare you for the next step in your career.

METHODS:  

Course objectives will be achieved through the following strategies: in person lectures, case studies, independent online research, readings, and writing, guest speakers, class discussion, and a final project/presentation

a. This is a web assisted course - A “web-assisted” course includes regular use of on-line information and forums.

REQUIREMENTS AND ASSIGNMENTS: 

1. Findings Overview (10) worth 10 points each [for a total of 100 points]

2. Final Paper (10 pages) worth 200 points

3. Final Presentation worth 25 points

REQUIRED TEXT(S) OR MATERIALS: 

Gillis, Tamara and IABC. (2011). The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership (J-B International Association of Business Communicators) 2nd edition.  San Francisco: Jossey-Bass.

RECOMMENDED READINGS OR MATERIALS: 

n/a

READINGS AND/OR ASSIGNMENTS TO BE DONE PRIOR TO THE FIRST CLASS:

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ATTENDANCE POLICY:

Students are expected to attend all classes. Since we meet a limited amount of times, it is imperative that you attend all classes. In the event that a problem should arise that prevents you from attending class, please notify me as soon as possible. Students missing more than 2 classes will be asked to withdraw from the class since missing one fifth of the class meetings will make it close to impossible to participate fully and complete the course in a satisfactory manner.