The online PBC in Enrollment Management is designed as a pathway for two types of professionals: those already working in a university setting looking to advance to director-level positions, or those without higher education experience looking to break into the field. Courses cover a range of topics and how they work in tandem including admissions processes, financial aid modeling, marketing strategies, retention, and more. Through this certificate, professionals build the broad knowledge base and expertise at best practices, processes, and regulations needed to be successful in a college or university setting.
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Program Location

Stackable Credentials

Credits earned in the enrollment management certificate program at NDMU can roll seamlessly into our MA in Higher Education Leadership for Changing Populations program which is also offered fully online.

Additional Study Options



Required Courses

EDU 500  Principles of Enrollment Management and Retention (3)
EDU 501  Financial Aid and Data Analytics for Enrollment Planning (3)
EDU 502  Enrollment Marketing and Communications (3)
EDU 503  Leadership and Strategic Planning for Enrollment Management Professionals (3)

The PBC in Enrollment Management may be completed as a standalone credential or as an area of concentration in the Masters in Higher Education program. 

Total Credits = 12

What to Expect Studying at Notre Dame of Maryland University

Course topics are infused with current strategies, trends, and real-world examples so that classroom learning lends itself to challenges you can expect to encounter in your career.

Small class sizes create an opportunity to connect with professors and encourage more meaningful class discussions.

100% Online

In order to meet the needs of working students, all classes in the Enrollment Management certificate program are offered fully online.

Enrollment Management Careers

Graduates will be prepared for leadership roles within higher education:

  • Admissions Director
  • Financial Aid Director
  • Marketing Director
  • Associate VP for Enrollment Management