Summary 

The B.A. in Sports Media Production program builds upon a strong foundation in the liberal arts and professional studies to expose students to a wide variety of careers in sports media related professions.  The degree incorporates the principles of mass communication and journalism studies but applies them to the realm of sports.  The program is not limited to sports broadcasting or management, but instead brings in multiple perspectives form journalism, production, public relations, advertising, and business to provide students with a well-rounded understanding of the myriad of factors that influence sports and its audiences. 

The curriculum of the major is interdisciplinary, including courses in Business, Communication Arts, and History. As the world of sports media and the business environment are increasingly dependent on digital communication competencies, the Sports Media Production program will prepare students for positions in the field.  

As the culminating experience in the major, students complete a practicum as an intensive, advanced internship. During the spring of their senior year, they are placed in an entry-level position in an area business in order to refine their professional competencies as they prepare to begin their careers.  

Students are encouraged to complete a minor in either Business or Digital Media Arts. 

  

Curriculum 

Core Sports Media Studies Courses (34 credits)  

Courses in bold font are new courses or modifications of existing courses  

COM 101 Introduction to Media Writing (3 credits) 

COM 131 Mass Media and Society (3 credits) 

COM 210 Social Media (3 credits) 

COM 250 Introduction to Sports Broadcasting 

Covers the basics of sport broadcasting, including the history of sport broadcasting, the role of sport broadcasters, and the skills and equipment needed to be a sport broadcaster. (3 credits) 

COM 318 Sports Media Relations 

Studies sports media relations as a dedicated subfield of the communication professions, focusing on roles as spokespersons, sports information specialist, crisis, and event management, working with internal and external constituencies. (3 credits)  

COM 313 Digital Media Skills (3 credits) 

COM 319 Advertising and Analytics (3 credits) 

COM 349 Live Sports Production 

Incorporates intensive studio and field sportscasting; concentrates on delivery of news, commentary, play-by-play game coverage and live interviewing.  Prereq:  COM 313. (3 credits) 

COM 461 Communication Arts Practicum 

Requires field work in a sports-related assignment across a full semester. (4 credits) 

COM 490 Sports Programming and Management (Capstone) 

Analyzes trends in sports programming in the digital age.  Student will learn industry practices and generate programming proposals and plans. Prereq: Senior Standing (3 credits) 

HIS/PE 301 History of Women in Sports (3 credits) 

  

Communication Electives (9 credit hours)  

All elective courses are 3 credits

COM 314 Reporting and News Writing 

COM 331 PR Writing 

COM 375 Event Planning 

COM 403 Organizational Communication 

COM 411 Topics in Communication Arts 

COM 441 Mass Communication Law 

Business Required Classes (6 credits) 

BUS 202 Principles of Management 

BUS 203 Principles of Marketing   

It is recommended that students complete either a minor in Business or Digital Media Arts.   

Total Credits for BA in Sports Media Studies 49 

 

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